Midsummer celebration and Absolut Vodka is what water is for boats. The combination of Midsummer and Absolut is something that should be experienced.

In 2014, PNC was given a mission to show New York what an Absolut Midsummer experience would be and create a best practices kit that could be used to help other markets execute and experience midsummer. 

We call it Midsummer by Absolut.  

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EXPERIENTIAL MARKETING
PROGRAM DEVELOPMENT
CREATIVE DIRECTION
PARTNERSHIP & SPONSORSHIP
EVENT PRODUCTION
EVENT MANAGEMENT
SOCIAL MEDIA STRATEGY
CONTENT PRODUCTION
INFLUENCER PARTNERSHIPS
BEVERAGE STRATEGY
VENDOR MANAGEMENT